When we were asked to help Hothouse Agency and Pirelli with a New Tire Launch we jumped at the opportunity. After scouring the country for a suitable environment to shoot mid winter we landed in Moab Utah for one of the greatest but stripped down and nimble productions of recent years. Giving the small but mighty team the exact right tools for the shots and scheduling an all out adventure in rugged country provided us with some hyper dynamic footage we couldn't have achieved any other way. We are super proud of this one and what the team accomplished mid winter!